When someone lands on your page, they first skim through. They pause and start reading only when something catches their eye. It can be difficult for visitors to skim your page when you direct their attention to the wrong elements or clutter the page with too many things at once. For example, when your headings look like buttons. If you use this style for the widget titles in the sidebar or have many headings on your page, the color backgrounds make your page cluttered. Help your visitors find relevant spots and dive into your content faster by reducing clutter and making all elements look like they function. Non-clickable text should look like plain text:   No distinct font color   No background color Not underlined For headings: Use a different font family, bigger and / or capitalized letters. Links should look clickable:   Within articles: Distinct color and underlined, or distinct color and underlined on hover   As calls to action: "Button look" – contrast background color, color change on hover (optional) This will save your visitors mental energy and time, and they'll thank you for it by staying on your page longer. So, you use a free ebook to grow your list. Or maybe you're trying to get more people to sign up for your webinar. Where have you placed that sign-up button? Is it at the top of the page, shining with bright colors? Or did you bury it within your content and made it look only slightly different from the rest of your page? "Duh, Gill, of course I made it clearly visible! You know, with bright colors and featured box and stuff". I see. What if I told you that more people may click on your button if you bury it deeper down the page and make it less visually prominent? Your CTA button is asking people for a commitment. But what if you haven’t given them enough information to make a decision yet? Tell them more about your thing before asking them to click that button, and more people may do that. Your visitors may also be ‘banner blind’. Bombarded by thousands of ads daily, they've learned to ignore parts of your web page that look like ads. So, what would be a better way to get their attention? You guessed it. Don't make that content block that promotes your ebook look like an ad. Are you using one-line paragraphs on your website? Ah, these trendy one-liners! The breath of fresh air. The cold pack for the eye. In your face, every English language teacher out there! I say let’s write in one-line paragraphs only. Just kidding, of course. Let’s not. Here’s why. To keep your visitors reading, you need to make sure they don't get visually bored. And after poor readability, visual monotony is your archenemy #2. The original purpose of one-line paragraphs is to bring novelty into the reading experience and to break the monotony of longer paragraphs. But guess what happens if you use more than three one-liners immediately after each other? Right, it stops being new and becomes monotonous again. To make people read more of your content, don’t use too many consecutive one-liners. Instead, vary the length of your paragraphs between 4-, 3-, 2- and 1-liners to avoid visually boring your visitors.

Search Engine Optimisation in Aberdeenshire

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SEO Services in Angus

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SEO Services for the Argyll area

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SEO Services for the Avon area

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SEO Services in Ayrshire

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SEO Services in Banffshire

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SEO Services in Bedfordshire

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Berkshire Website Optimisation

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SEO Services in Berwickshire

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SEO Services in Buckinghamshire

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SEO Services in Caithness

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Search Engine Optimisation in Cambridgeshire

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Search Engine Optimisation in Channel Isles

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Search Engine Optimisation in Cheshire

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Search Engine Optimisation in Clackmannanshire

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SEO Services for the Cleveland area

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SEO Services in Clwyd

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Website Optimisation for Cornwall

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Website Optimisation for County Antrim

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SEO Services for the County Armagh area

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SEO Services in County Down

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SEO Services in County Durham

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Website Optimisation for County Fermanagh

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SEO Services for the County Londonderry area

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Search Engine Optimisation in County Tyrone

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Search Engine Optimisation in Cumbria

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Derbyshire Website Optimisation

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Devon Website Optimisation

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SEO Services in Dorset

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Dumfriesshire Website Optimisation

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Dunbartonshire Website Optimisation

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SEO Services for the Dyfed area

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SEO Services in East Lothian

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Website Optimisation for East Sussex

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Search Engine Optimisation in East Yorkshire

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SEO Services for the Essex area

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Website Optimisation for Fife

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SEO Services for the Gloucestershire area

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Website Optimisation for Gwent

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Search Engine Optimisation in Gwynedd

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SEO Services for the Hampshire area

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Herefordshire Website Optimisation

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Getting listed is free, though you can also set up an ad with Yellow Pages to take advantage of their traffic. The site offers apps for smartphones and mobile devices, which means you can increase your visibility even more. Just scroll down the main page and click on Get a Free Listing to get started.

InfoUSA

This directory site is extremely useful for local businesses. InfoUSA provides 90% of in-car navigation systems, so it is well worth being found on their directory. In addition, InfoUSA provides 85% of the information found in directory searches.

Adding your listing is very simple and only takes a short amount of time. However, the benefits are great and you should see more traffic. In addition, you’ll have another citation available to your company.MerchantCircle [15] MerchantCircle can help you become more noticeable in the search results and may improve your rankings. Not only do you get a local listing with a blog and coupon or newsletter options to add to it, you also can have customers rate your business. Adding images and video makes it very simple to impress Google.

You can include your business on MerchantCircle for free and adding a listing is quite simple.

Search Engine Optimisation in Hertfordshire

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Search Engine Optimisation in Inverness-shire

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Website Optimisation for Isle of Arran

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Isle of Barra Website Optimisation

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SEO Services for the Isle of Benbecula area

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SEO Services for the Isle of Bute area

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SEO Services in Isle of Canna

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SEO Services in Isle of Coll

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SEO Services in Isle of Colonsay

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SEO Services for the Isle of Cumbrae area

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SEO Services for the Isle of Eigg area

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Search Engine Optimisation in Isle of Gigha

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Isle of Harris Website Optimisation

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Isle of Iona Website Optimisation

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SEO Services in Isle of Islay

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SEO Services for the Isle of Jura area

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SEO Services for the Isle of Lewis area

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Website Optimisation for Isle of Mannot

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SEO Services for the Isle of Mull area

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SEO Services for the Isle of North Uist area

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Website Optimisation for Isle of Rum

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SEO Services in Isle of Scalpay

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Search Engine Optimisation in Isle of Skye

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Search Engine Optimisation in Isle of Tiree

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SEO Services in Isle of Wight

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Search Engine Optimisation in Isles of Scilly

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SEO Services in Kent

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Kincardineshire Website Optimisation

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SEO Services in Kinross-shire

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SEO Services in Kirkcudbrightshire

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SEO Services in Lanarkshire

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Website Optimisation for Lancashire

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SEO Services in Leicestershire

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Leicestershire Website Optimisation

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Website Optimisation for Leicestershire

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SEO Services for the Lincolnshire area

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SEO Services in Merseyside

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Search Engine Optimisation in Mid Glamorgan

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SEO Services for the Middlesex area

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Website Optimisation for Midlothian

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SEO Services for the Morayshire area

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SEO Services in Nairnshire

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Norfolk Website Optimisation

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Website Optimisation for North East Lincolnshire

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SEO Services for the North Yorkshire area

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Website Optimisation for Northamptonshire

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SEO Services for the Northumberland area

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SEO Services for the Nottinghamshire area

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SEO Services for the Orkney area

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SEO Services in Oxfordshire

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SEO Services for the Peeblesshire area

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SEO Services for the Perthshire area

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SEO Services for the Powys area

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Renfrewshire Website Optimisation

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Website Optimisation for Ross-shire

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SEO Services for the Roxburghshire area

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Search Engine Optimisation in Rutland

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Website Optimisation for Selkirkshire

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Website Optimisation for Shetland Islands

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Search Engine Optimisation in Shropshire

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Search Engine Optimisation in Somerset

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South Glamorgan Website Optimisation

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South Yorkshire Website Optimisation

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Search Engine Optimisation in Staffordshire

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SEO Services for the Stirlingshire area

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SEO Services for the Suffolk area

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Search Engine Optimisation in Surrey

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SEO Services for the Sutherland area

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Many businesses in these towns and cities around the UK have found that SEO actively propels their websites up the search engine rankings so that their customers find them and choose to do business with them.

Search Authority have a great track record for dramatically boosting natural search engine rankings using only ethical SEO techniques and strategies that Google and other search engines consider to be acceptable.

We focus on your website visitors and provide them with the information that they want while also enticing them to buy from you.

If you'd like to a no-obligation chat about ranking your website on page 1 on Google then drop us a line and we'll get back to you shortly.

SEO Services for the Tyne and Wear area

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SEO Services in Warwickshire

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West Glamorgan Website Optimisation

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Search Engine Optimisation in West Lothian

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SEO Services in West Midlands

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West Sussex Website Optimisation

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West Yorkshire Website Optimisation

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SEO Services in Wigtownshire

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Website Optimisation for Wiltshire

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SEO Services in Worcestershire

We have SEO services for the following locations available in Worcestershire.

This is often the case with header images on homepages and featured images of blog posts:   The background image is too busy.   The text color doesn't have enough contrast => The text is hard to read => Your website visitors start to silently curse you. When using an image as a background for text, ask yourself: Is it reeeally necessary to use an image or could you use a plain color background instead? If you must use an image as a background:   Place the text on the part where the image is less busy   Select a font color that stands out from the rest of the image Consider using a semi-transparent background behind the text We all have a friend who just won't shut up about themselves. Every time you talk to them, it's "me, me, me". So annoying! You wish for the conversation to be over before it even started. Well, I've got news for you: This is how your prospects feel about you if your copy is self-centered. If you:   use "I" / "we" in your copy more often than "you"   describe the features of your product or service without mentioning the benefits   ramble on about your journey and life philosophy on your About page … your copy is self-centered. But most of your visitors who aren't your mom care only about what you can do for them. So, you need to center your copy around their needs if you want them to pay attention. Here's how to tell if you're talking too much about yourself: (1) Open a page on your website. (2) Press Ctrl+F and type "I " (remember the space character after "I"). (3) Write down the number of occurrences. (4) Repeat for "my", "you", "your" and compare the numbers. (5) If you used "I" / "my" more often than "you" / "your", rephrase the self-centered sentences:   Business owners, users, individuals => You   I’ll provide => You’ll get   I’ll teach => You’ll learn   I’ll show you how => Find out how I work with one client at a time => Your project will have my undivided attention And here’s how to better address your customers’ needs in your copy:   Make sure your website tagline and subtagline focus on how you can solve your customers' problems.   Describe your services or the features of your products using benefits.   Don't bore your prospects with never-ending stories about your childhood, hobbies or career on your About page. Instead, tell them more about why you do what you do and why they should trust you.   Describe the ways you can help your potential customers solve their problems and focus on building trust, regardless of the page. Forget pretty photos and expensive design themes. Instead, make this simple change to your copy to instantly connect with your visitors. Your service pages don't perform well? Your prospects may need more details to feel confident enough that you and your services are the right fit. Add more text to your individual service pages explaining to your prospects:   What happens after they contact you   How you're going to deliver that service (i.e. your process)   Why they can be certain you'll do a good job by including social proof (case studies, testimonials, etc.)   What happens if they aren't happy with the outcome How much you charge To state or not to state your fees, that is the question. The only way to find out the answer is to test it for your own website and business. If you don't give any numbers on your service pages and you don’t get enough inquiries or get too many irrelevant ones, try stating your fees and see what happens.